How are Manga Sales Tracked?
Manga sales tracking involves several methods and organizations that gather data on the sales of manga volumes, both physical and digital. Key players in the tracking of these sales include publishers, retailers, and specialized organizations.
Publishers
Manga publishers often report sales figures as part of their financial disclosures. They keep records of how many copies of each title are sold, which helps them assess the popularity of their series and make informed decisions about future publications.
Retailers
Retailers, both online and brick-and-mortar, also contribute to sales tracking. Major bookstores and online platforms like Amazon, Barnes & Noble, and others monitor sales to adjust their inventory and marketing strategies. These sales data are sometimes shared with publishers and industry analysts.
Specialized Organizations
Organizations like Oricon in Japan compile data on book sales, including manga, by collecting information from various retailers. They release weekly and yearly rankings, which are widely recognized as reliable indicators of manga popularity and sales performance.
Digital Sales Tracking
In the digital sphere, platforms like Comixology or manga-specific apps track downloads and purchases. This data is critical as digital sales have been growing, providing insights into changing consumer preferences.
Overall, the tracking of manga sales is a multifaceted process that relies on collaboration between publishers, retailers, and specialized organizations, providing valuable insights into market trends and consumer interests.